A&M Expertise - Industries We Serve

MEDIA & ENTERTAINMENT

Audience behavior is shifting, artificial intelligence (AI) is rewriting workflows, and
direct‑to‑consumer economics are forcing every company to operate effectively as both a
content and technology business.

Alvarez & Marsal’s Media & Entertainment practice turns disruption into results—
modernizing content pipelines, scaling AI‑enabled operations, and upgrading operating
models so impact lands fast, sticks, and delivers measurable, durable P&L improvement.

Who We Are

MODERNIZING
MEDIA. MAXIMIZING
VALUE.

In media and entertainment, complexity spans the full value chain—from rights and content creation to distribution, monetization, and cost structure. Alvarez & Marsal brings an end‑to‑end perspective to help companies navigate that complexity and focus on the decisions that matter most.

Our Media & Entertainment team, composed of experienced consultants and former industry operators, works alongside leadership to modernize content and rights workflows, strengthen operating models, and operationalize AI and data at scale across the enterprise. With an execution‑first culture and an operator’s mindset, we deliver practical, measurable results at speed that translate directly into P&L impact.

Where We Play

Across Media.
Built for Impact.

We work across the media and entertainment value chain, serving the industry’s core sectors with an execution‑first, operator‑led approach designed to move from insight to impact quickly.

• Studios & Streaming
• Television
• Publishing & Information Services
• Music & Digital Media
• Advertising & Media Agencies
• Destinations & Experiences

As disruption accelerates across the media industry, value is increasingly won—or lost—in execution. Alvarez & Marsal turns disruption into performance by redesigning how media businesses operate across content, technology, and economics, prioritizing speed-to-value at every stage.

How We Create Value

Media Value
Chain Modernization

Rebuild content supply chains, rights and royalties systems, and distribution workflows to increase speed, accuracy, and monetization at scale.

How We Create Value

Operating Model and Cost Structure Transformation

Reset finance, operations, and organizational models—modernizing ERP, cloud, and enterprise platforms to restore execution discipline, improve margin visibility, and sharpen decision‑making.

How We Create Value

AI and Data at Scale

Operationalize AI, analytics, and automation across content, marketing, and audience engagement, while modernizing data platforms, governance, and enterprise data products to drive measurable productivity and growth.

How We Create Value

Revenue and Monetization Optimization

Re‑engineer pricing, subscription, advertising, and monetization strategies across SVOD, AVOD, FAST, digital, and experiential models.

Complex Transformation and M&A Execution

Execute large‑scale transformations, integrations, separations, and turnarounds with restructuring‑grade rigor to drive durable P&L results.

Rebuild content supply chains, rights and royalties systems, and distribution workflows to increase speed, accuracy, and monetization at scale.

Reset finance, operations, and organizational models—modernizing ERP, cloud, and enterprise platforms to restore execution discipline, improve margin visibility, and sharpen decision‑making.

Operationalize AI, analytics, and automation across content, marketing, and audience engagement, while modernizing data platforms, governance, and enterprise data products to drive measurable productivity and growth.

Re‑engineer pricing, subscription, advertising, and monetization strategies across SVOD, AVOD, FAST, digital, and experiential models.

Execute large‑scale transformations, integrations, separations, and turnarounds with restructuring‑grade rigor to drive durable P&L results.

What We Do

DELIVERING
MEASURABLE IMPACT

A&M Analytical Mindset

Across the media and entertainment landscape, Alvarez & Marsal has delivered measurable outcomes that improve performance, strengthen operations, and drive profitability—often on accelerated timelines. These engagements demonstrate A&M’s ability to deliver results when outcomes matter most—helping leadership teams navigate transformation, transaction, and change with speed and execution rigor.

Cost Optimization with Reinvestment Optionality

Cost Optimization with Reinvestment Optionality

Identified and implemented 15%+ cost reduction opportunities across G&A, technology, and operating models, supported by 33 prioritized initiatives across 17 performance improvement workstreams, while maintaining organizational momentum and strong internal alignment with favorable external coverage.

Meet the Experts

Peri Shamsai

Peri Shamsai

Managing Director United States

End-to-End Process and Operating Model Transformation

End-to-End Process and Operating Model Transformation

Led end‑to‑end process and operating model transformation across rights, royalties, and content operations, delivering a prioritized execution roadmap spanning dozens of automation and workflow initiatives and establishing governance to enable sustained execution at global scale.

Meet the Experts

Peri Shamsai

Peri Shamsai

Managing Director United States

Revenue Enablement through Modernized Commercial Systems

Revenue Enablement through Modernized Commercial Systems

Transformed a global sales organization by reassessing end‑to‑end commercial processes and designing a build‑ready CRM and ML‑based pricing platform supporting 8+ global markets, leveraging 100,000+ historical license records to improve pricing accuracy, accelerate deal velocity, and increase sales productivity across global sync licensing operations.

Meet the Experts

Peri Shamsai

Peri Shamsai

Managing Director United States

Complex M&A Integration and Separation Execution

Complex M&A Integration and Separation Execution

Executed post‑acquisition IT integration with Day‑1 rigor, including rationalization of 300+ applications, rights and royalties system integration, and TSA design—protecting ~$500K+ in annual at‑risk revenue while materially reducing run‑rate IT complexity and costs.

Meet the Experts

Peri Shamsai

Peri Shamsai

Managing Director United States

Enterprise Technology Rationalization and ROI Recovery

Enterprise Technology Rationalization and ROI Recovery

Consolidated fragmented Salesforce environments from multiple instances into a single enterprise platform, delivering 50%+ license cost reductions and establishing a Center of Excellence to improve ROI, governance, and long‑term scalability.

Meet the Experts

Peri Shamsai

Peri Shamsai

Managing Director United States

AI Enabled Platform Build and Cloud Migration

AI Enabled Platform Build and Cloud Migration

Designed, built, and migrated an AI‑driven digital platform to a production‑ready cloud environment, standing up three deployment environments, completing end‑to‑end testing, and executing a full technical handover to client teams.

Meet the Experts

Peri Shamsai

Peri Shamsai

Managing Director United States

AI Enabled Content Strategy and Concept Activation

AI Enabled Content Strategy and Concept Activation

Developed an AI‑informed content strategy by evaluating 100+ concepts, validating insights with 250+ user inputs, and delivering three prioritized, board‑ready initiatives supported by mockups and an activation roadmap for near‑term implementation.

Meet the Experts

Peri Shamsai

Peri Shamsai

Managing Director United States

Global Content Operations and Workforce Transformation

Global Content Operations and Workforce Transformation

Developed an AI‑informed content strategy by evaluating 100+ concepts, validating insights with 250+ user inputs, and delivering three prioritized, board‑ready initiatives supported by mockups and an activation roadmap for near‑term implementation.

Meet the Experts

Peri Shamsai

Peri Shamsai

Managing Director United States

What We Do

DELIVERING
MEASURABLE IMPACT

A&M Analytical Mindset

Across the media and entertainment landscape, Alvarez & Marsal has delivered measurable outcomes that improve performance, strengthen operations, and drive profitability—often on accelerated timelines. These engagements demonstrate A&M’s ability to deliver results when outcomes matter most—helping leadership teams navigate transformation, transaction, and change with speed and execution rigor.

Cost Optimization with Reinvestment Optionality

End-to-End Process and Operating Model Transformation

Revenue Enablement through Modernized Commercial Systems

Complex M&A Integration and Separation Execution

Enterprise Technology Rationalization and ROI Recovery

AI Enabled Platform Build and Cloud Migration

AI Enabled Content Strategy and Concept Activation

Global Content Operations and Workforce Transformation

Meet Our Leaders

Leaders. Operators.
Problem-Solvers.

Peri Shamsai

Peri Shamsai

Managing Director
United States

Learn More
Eddie Gonzales

Eddie Gonzales

Managing Director

Learn More
Sonia V. Gupta

Sonia V. Gupta

Managing Director
United States

Learn More
Ardy Khazaei

Ardy Khazaei

Managing Director
United States

Learn More
Greg Merchant

Greg Merchant

Managing Director

Learn More
Jinsu Wang

Jinsu Wang

Managing Director
United States

Learn More

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Cost Optimization with Reinvestment Optionality

Identified and implemented 15%+ cost reduction opportunities across G&A, technology, and operating models, supported by 33 prioritized initiatives across 17 performance improvement workstreams, while maintaining organizational momentum and strong internal alignment with favorable external coverage.

End-to-End Process and Operating Model Transformation

Led end‑to‑end process and operating model transformation across rights, royalties, and content operations, delivering a prioritized execution roadmap spanning dozens of automation and workflow initiatives and establishing governance to enable sustained execution at global scale.

Revenue Enablement through Modernized Commercial Systems

Transformed a global sales organization by reassessing end‑to‑end commercial processes and designing a build‑ready CRM and ML‑based pricing platform supporting 8+ global markets, leveraging 100,000+ historical license records to improve pricing accuracy, accelerate deal velocity, and increase sales productivity across global sync licensing operations.

Complex M&A Integration and Separation Execution

Executed post‑acquisition IT integration with Day‑1 rigor, including rationalization of 300+ applications, rights and royalties system integration, and TSA design—protecting ~$500K+ in annual at‑risk revenue while materially reducing run‑rate IT complexity and costs.

Enterprise Technology Rationalization and ROI Recovery

Consolidated fragmented Salesforce environments from multiple instances into a single enterprise platform, delivering 50%+ license cost reductions and establishing a Center of Excellence to improve ROI, governance, and long‑term scalability.

AI Enabled Platform Build and Cloud Migration

Designed, built, and migrated an AI‑driven digital platform to a production‑ready cloud environment, standing up three deployment environments, completing end‑to‑end testing, and executing a full technical handover to client teams.

AI Enabled Content Strategy and Concept Activation

Developed an AI‑informed content strategy by evaluating 100+ concepts, validating insights with 250+ user inputs, and delivering three prioritized, board‑ready initiatives supported by mockups and an activation roadmap for near‑term implementation.

Global Content Operations and Workforce Transformation

Developed an AI‑informed content strategy by evaluating 100+ concepts, validating insights with 250+ user inputs, and delivering three prioritized, board‑ready initiatives supported by mockups and an activation roadmap for near‑term implementation.