Joseph Saunders is a Senior Director with A&MPLIFY, Alvarez & Marsal's AI powered digital agency, in Washington, D.C. He specializes in demand generation for leading businesses across multiple industries and has over 10 years of experience using data and analytics to improve decision-making for marketing, finance, merchant and supply chain organizations.
Mr. Saunders believes in using advanced analytics to evaluate strategies, quickly pivot and re-measure, with the goal of continuous improvements.
Prior to joining A&M, Mr. Saunders worked at Google, developing measurement strategies, testing frameworks and durable, privacy-centric roadmaps for some of the company’s largest customers, accounting for over $1 billion in annual revenue. Before that, Mr. Saunders worked for Nestle USA in their Marketing Center of Excellence, building capabilities around forecasting, marketing measurement and optimization, while also being responsible for trade and promotion strategies across a suite of brands.
Previously, Mr. Saunders spent eight years with Accenture in Washington, D.C., serving in a variety of roles related to customer and marketing analytics. These included leading teams to build media optimization solutions for top-tier advertisers in retail and telecommunications; merchant analytics work at national retailers to effectively refresh assortment and store layouts; and supply chain and promotional forecasting work for big-box and grocery retailers.
Mr. Saunders earned bachelor’s degrees in mathematics and economics from the University of Virginia and a master’s degree in applied economics from Montana State University. His graduate research on for-profit colleges was published in the Economics of Education Review.
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